About - Kyle Fanthorpe | Copywriting. Content Strategy. UX.

Kyle Fanthorpe

Lead Creative, San Francisco, CA

Education

Literature, Creative Writing at University of California, Santa Cruz: 2007 – 2011 Santa Cruz, CA
• Graduated with departmental honors in Creative Writing and a minor in Classical Studies.
English, Classics at University of California Education Abroad Program: 2009 – 2010 Egham, UK
• Attended Royal Holloway, University of London, and was awarded the Allan Bunch Memorial Scholarship.

Experience

Senior Product Copywriter at LegalZoom: October 2025 – Present San Francisco, CA
Freelance ACD | Senior Copywriter & Content Strategist at Freelance: January 2025 – Present San Francisco, CA
Providing creative direction, copywriting, and content strategy for brands and agencies looking to refine their messaging, launch campaigns, and build compelling brand narratives.

• Creative Direction & Brand Strategy: Developing messaging frameworks, positioning, and multi-channel storytelling.
• Copywriting (Marketing, UX, Product, CRM, Social, Web): Crafting clear, engaging content that drives engagement and conversion.
• AI & Content Innovation: Experienced in integrating AI tools (ChatGPT, Grammarly, etc.) for content creation, editing, and workflow optimization.
• Content Strategy & Voice Development: Defining brand tone and structuring content for impact across digital and product experiences.
Senior UX Copywriter at Critical Mass | Apple: April 2025 – October 2025 San Francisco, CA
• Partner with UX designers, art directors, and producers to craft intuitive app and web experiences.
• Translate complex product requirements into clear, engaging copy that supports business goals.
• Contribute engaging copy solutions that balance clarity, creativity, and functionality within project scope.
Associate Creative Director, Copy at Monks | Uber: January 2023 – December 2024 San Francisco, CA
• Led creative strategy, developed campaign concepts, executed projects, and mentored senior writers.
• Trained in AI tools like ChatGPT, Grammarly, etc., for content creation and editing.
• Managed B2B and B2C product marketing campaigns, feature launches, and brand initiatives.
• Handled copy spec documentation for design system and managed freelance resources.

Clients: Uber, Uber Eats, Uber for Business, Uber Transit, Accelera
Senior Copywriter at Monks (formerly Media.Monks): August 2021 – January 2023 San Francisco, CA
• Managed creative execution for major brands, developing multi-channel campaigns.
• Produced content for extensive websites and streamlined creative processes for clients.

Clients: Uber Eats, Robinhood, Cummins, Little Passports
Senior Copywriter at Firewood Marketing (now part of Media.Monks): September 2020 – Present San Francisco, CA
Freelance Writer at San Francisco Business Times: August 2021 – April 2022 San Francisco, CA
UX Writer at Ethos Life: January 2020 – June 2020 San Francisco, CA
• Developed a cohesive UX content strategy and authored all B2C/B2B product microcopy, error state messages, and in-app copy.
• Assisted user research projects, including writing survey questions, performing interviews, and analyzing data.
• Developed solutions and experiments with design partners to address drop-off points and drive growth.
Content Strategist at Ethos Life: February 2019 – January 2020 San Francisco, CA
• Created a company-wide editorial style guide and managed a busy editorial calendar.
• Supervised freelance writers and produced diverse SEO and content marketing content across organic, paid, OOH, etc.
• Planned and executed initiatives for Ethos Life's philanthropic arm, Ethos for Good.
Copywriter at Stitch Fix: November 2017 – January 2019 San Francisco, CA
• Created content across multiple channels, including organic and paid social, CRM assets, blog content, and supported product launches.
• Managed onboarding of all new hires to the copy team, including creating training materials and guides.
Copywriter II at Banana Republic: October 2016 – November 2017 San Francisco, CA
• Led copywriting for social US campaigns and localized content for international markets, including Canada, UK, EU, and Japan.
Freelance Content Writer at InVine: June 2016 – October 2016 San Francisco, CA
Marketing Specialist at Cater2.me: June 2015 – October 2016 San Francisco, CA
• Created content for the company’s social media and blog and managed their editorial calendar.
• Managed Office Heroes League with 1000+ members across six markets, planning and hosting San Francisco events.
Contributor at Gilroy-Morgan Hill Today: May 2015 – February 2016 Gilroy, CA
• Aided in crafting "The Vine" column, spotlighting Santa Clara Valley wines for a local arts and culture publication.
• Composed features on local wines, wineries, and reported on wine-related events in the South Bay.

Clients

LegalZoom
Uber
Robinhood
Uber Eats
Apple
Accelera
San Francisco Business Times
Cummins
Uber for Business
Stitch Fix
Banana Republic
Uber Transit
Ethos Life
InVine
Cater2.me
Gilroy-Morgan Hill Today

Elsewhere

LinkedIn